There are three parts to controlling the client’s internal dialog after they leave.
1. What questions does the consumer ask?
2. What are the answers to those questions?
3. How credible, reliable and complete does the consumer see you and the information you provide?
pro tips on book series –AFFILIATE EDITION–
HOW TO USE
SHIELD WALL MEDIA
Using Pro Tips On Series As A Sales & Marketing Tool
The key to success is controlling what happens when the prospect goes home with a proposal.
Pro Tips On addresses all those needs.
1. What questions does the consumer ask?
One huge obstacle is prospects not knowing what to ask and how to distinguish between a good end product and a substandard one. Without that knowledge prospects look to price as the primary metric.
Pro Tips On provides information from recognized industry experts. It goes through the features of the subject exploring important elements and identifying which ones are less so. Knowing which questions customers will likely ask allows you to tailor the information you provide so you can either address the questions before they are asked or provide context so that the customers understand the questions.
2. What are the answers to those questions?
There is an expression in sales that says you never ask a question if you don’t know the answer. To know the answer, you need to know where the consumer’s research will lead them.
Pro Tips On educates the consumers by providing information and data that answers their questions.
3. How credible, reliable and complete does the consumer see you and the information you provide?
Consumers have an ingrained tendency to question information from someone selling them a product or service. There is an inherent conflict of interest between the seller and the buyer. It does not mean the seller is being dishonest, it means the buyer has a legitimate concern regarding the veracity of the information sources and claims from the seller.
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Customer Experiences
Reviews – CLICK HERE
Customer Experiences
Offering and delivering a good experience makes sales happen every day. The Affiliate Advantage Program allows you to customize our book line to include content specific to your business. Educate prospects and build your own credibility as a renowned and reputable roofing company. There are five pages in each book that can be modified with your content.
Being involved in distributing a published book shows you are serious about your business. It allows you to have productive conversations with your clients. It opens the door to a great follow up call after you give someone a copy of the book to see if they have any questions.
Reviews – CLICK HERE
“Great book for providing info on a multitude of metal roof design projects! This book has been a great reference on various questions my husband and I have had. Before purchasing, look at the table of contents online to determine whether this book is suited to answer questions you may have, but it sure seems to have helped us feel like we know how to get the most from our investment now!”
– Paula Cartwright
“The book was helpful in giving me a pretty clear picture of what I needed and how to take the logical steps in upgrading my home with a metal roof. It could have been more helpful in showing how to remove the old existing one too, but it does give you guidlines for choosing the right roof type; even based on the environment and county of the state where you live. Very useful, great job!”
– Cal Ivy
“For $29.99 I was interested enough to purchase the book for my husband, but wasn’t sure what to expect. After receiving the book I was impressed with the amount of information. It is the size of a small textbook and includes everything a homeowner would need to know about metal roofs for their home and how they can protect your investment. Highly recommend.”
– Jacqueline Skelly
“Great book for providing info on a multitude of metal roof design projects! This book has been a great reference on various questions my husband and I have had. Before purchasing, look at the table of contents online to determine whether this book is suited to answer questions you may have, but it sure seems to have helped us feel like we know how to get the most from our investment now!”
– Tom Evans
“For any DYI homeowner this is a must have guide to metal roofs. It covers almost every topic you may need to know before upgrading or building a new home.
It is a nice quality printed book which will keep in good condition for years and has wonderful color pages.
Looking into metal roofs? Don’t think twice and buy this. You will recoup your investment just knowing your making a educated choice for your home.”
– Cameron A. McIntyre
